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Indigo Flower is a boutique online business based in the beautiful Byron Bay, Brunswick Heads & South Golden Beach, NSW, Australia.

Indigo Flower was originally established in 2006 to cater to real women, looking for a little 'boho gypsy luxe' vibe in their life. Whilst it was founded on the Southern end of the Gold Coast by a lovely lady the co-owners Lainie Joy and Gem Whitney believed the Northern NSW lifestyle was much better suited for I.F and the ladies.

Lainie carefully curates each seasons collection with versatility in mind. Styling tips are key to each of our looks and we strive to put together collections that will work for you all year round.

"Living in beautiful Byron Bay has given me many amazing opportunities to work with animals and particularly horses - my natural, feminine style is reflected in this seasons effortless collection - pretty but functional and most importantly flattering!"

"I hope you enjoy wearing our designs and love them as much as I have loved selecting them!"

Lainie Joy x

Co-Owner Gem Whitney is long time friend of Lainie and the ladies have a history of working together throughout the shire - This Gal Pal/lady boss team are looking at bringing new flavour to each season and not flooding the market with something everyone has got, carefully selecting gorgeous feeling and looking fabrics with classic styles and cuts to boot. Essentials to your wardrobe all year round. 

"We are absolutely blessed with our lifestyle, location, friends, families and beautiful clothes that we get to wear as we represent I.F. I really believe in our brand and am hoping to expand and grow into a more conscious and sustainable business providing 'must have garments' for all of our beautiful Indigo Flowers in every season"

Gem Whitney x


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